One Galaxy Toys, headquartered in Houston, Texas, houses the Sweet Lola Dolls brand, offering a diverse range of dolls that represent various ethnicities for children of all ages. The project involved the development of the company brand, toy line logo, and packaging design. Multiple concepts were explored for the company brand, resulting in a vibrant and colorful logo that not only encapsulates the essence of the Sweet Lola Dolls line but also aligns with the broader spectrum of toys the company plans to produce in the future. For Sweet Lola Dolls specifically, an initially considered iconic character was replaced with a typographic design incorporating West African fabric patterns. The packaging design features a box with a transparent acetate front, allowing consumers to view the dolls inside. Collectively, these designs form a cohesive family that embodies the ethos of One Galaxy Toys, effectively attracting the desired target audience to their product offerings.

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